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1) Advantages to Web-based research.
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7) Issues of privacy,
anonymity, and confidentiality.
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7) Issues of privacy, anonymity, and
confidentiality in Web-based research?
Privacy and anonymity on the Internet are popular, and real, concerns.
Frequent stories of credit card number thefts and privacy invasions leave
many Internet users understandably weary of Internet use. Coupled
with the perception of research materials is just more Spam, response rates
to research materials is affected. Cho and LaRose (1999) discuss
Internet surveys from the perspective of privacy violation and offer recommendations
to decrease this perception of violation.
Anonymity for information gathered of the Internet is usually attainable.
Though some data collection procedures automatically collect the IP address
of the computer from which the data was sent, it is usually difficult or
impossible to match that address with a specific individual. Studies
conducted via email accounts are more prone to a lack of anonymity.
However, upon receipt of the data, it can be transferred to a data file
coded by subject number rather than email address. As in all cases,
it is the responsibility of the investigators to keep sensitive data protected.
Generally speaking, data transferred over the Internet could potentially
be intercepted, though again, with only an IP address, a respondent is
reasonably protected.
Further Reading:
Cho, H., & LaRose, R. (1999). Privacy issues in Internet surveys. Social
Science Computer Review, 17, 421-434.
Frankel, J. S., & Siang, S. (1999). Ethical and legal aspects of human
subjects research on the Internet. Retrieved August 3, 2003, from http://www.aaas.org/spp/dspp/sfrl/projects/intres/report.pdf.
O'Neil, D. (2001). Analysis of Internet users' level of online privacy
concerns, Social Science Computer Review, 19, 17-31.
8) Using databases on the Internet.
Though the work on this website is primarily about tools for gathering
information, there are good Web-based tools for analyzing previously
gathered information. For example, the General
Social Survey offers access to a wide variety of social science variables
that can be analyzed from the website. Some of these sites are searchable.
These can be good tools for making students think about relationships between
variables; they can develop hypotheses and then test them.
Sample websites:
Notes: a) If you have more suggestions, please send them along to me; b) Many thanks to Dr. Loren Demorath of Centenary College for providing information regarding these database sites.9) Similarity of Internet- and lab-based
studies.
Research conducted to date supports the similarity of results between web-based
and lab-based studies (see cites below). For example, analysis of
data conducted over the PsychExps online lab found similarities of both
within-subjects and between-subjects effects (McGraw, Tew, & Williams,
2000). Regarding the additional experimental variance undoubtably
obtained by having participants complete studies in largely uncontrolled
environments, McGraw and his colleagues concluded "...the added noise...is
easily compensated for by the sample saized achievable with Web delivery"
(p. 502). This does not mean sampling is not a big concern.
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Further reading:
Birnbaum, M. H. (1999). Testing critical properties of decision making
on the Internet. Psychological Science, 10, 399-407.
Birnbaum, M. H. (2000). Psychological Experiments on the Internet.
San Diego, CA: Academic.
Krantz, J. H., & Dalal, R. (2000). Validity of Web-based psychological
research. In M. H. Birnbaum's (Ed.) Psychological Experiments
on the Internet. San Diego, CA: Academic.
McGraw, K. O., Tew, M. D., & Williams, J. E. (2000). The integrity
of Web-delivered experiemnts: Can you trust the data? Psychological
Science, 11, 502-506.
10) Using your Web server to your advantage
While most of us are used to viewing webpages with browsers (e.g., Netscape
Navigator, Internet Explorer), our interaction with the millions of webpages
on the Web is controlled via Web servers. Programming a Web server
to be your allia in web-based researcher can offer many benefits (e.g.,
real-time checking of respondent information for errors, immediate feedback
to responses, real-time calculations). However, this project focuses
on tools which limit the need for such expertise. Thus, I'll offer
a few places to start (see below), but leave you to researcher this issue
on your own.
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Further reading:
Schimdt, W. C. (2000). The server side of psycholoby web experiments. In
M. H. Birnbaum's (Ed.) Psychological Experiments on the Internet.
San Diego, CA: Academic.
Schmidt, W. C., Hoffman, R., & MacDonald, J. (1997). Operate your own
World-Wide Web server. Behavior Reserach Methods, Instruments, &
Computers, 29, 189-193.
11) Maximizing responses to a Web-based
survey
As with any survey tool, there are characteristics of the instrument themselves
which influence completion rate. For example, graphics and graphical
sliding tools are nice, but the additional download time might make them
too cumbersome for many respondents (Couper, Traugott, &
Lamias, 2003).
Dillman and colleagues (Dillman, Tortora, & Bowker, 1999) point out
4 potential problem areas when conducting Web-based surveys: Coverage
error, Sampling error, Measurement error, and Nonresponse error.
Failing to adequately address any of these can seriously empare the quality
of your data. They offer a number of specific principles to mazimize
responses.
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Further reading:
Couper, M. P., Traugott, M. W., & Lamias, M. J. (2003). Web survey
design and administration. Public Opinion Quarterly, 65, 230-253.
Truell, A. D., Bartlett, J. E., & Alexander, M. W. (2002). Response
rate, speed, and completeness: A comparison of Internet-based and mail
surveys. Behavior Research Methods, Instruments, & Computers, 34,
46-49.
Dillman,
Tortora, & Bowker, (1999). Principles for Constructing Web Surveys.
Reips, U.-D.
(2002). Internet-based psychological experimenting: Five dos and
five don'ts. Social Science Computer Review, 20, 241-249.